Tim and his brother, Matthew, we're both successful runners in school winning consecutively the annual XC races for they year group. After University both brothers didn't run competitively for many years but in 2011 Matthew, aged 32, decided to run a half Marathon to raise money an African Charity. Matthew was fully trained and very healthy but in the last mile of the race he collapsed and died of Hyponatremia. Since then his family have setup a Foundation in his name and launch an initiative to help the IIRM spread best practice in race medicine in an effort to minimise further deaths in otherwise healthy amateur athletes. Tim's experience comes from a passion to see the IIRM succeed and 10 years of experience in marketing, branding and business. He is also the Chairman of the Matthew Good Foundation.