Tim and his older brother Matthew were both successful runners in school, winning consecutively the annual cross country races for their age group. After finishing university, both brothers didn't run competitively for many years but in 2011, at age 32, Matthew decided to run a half marathon to raise money for an African charity. He was fully trained and very healthy, however, in the last mile of the race, he collapsed and died of hyponatremia. Following Matthew’s death, his family set up a foundation in his name and launched an initiative to help the IIRM disseminate education on best practices in race medicine to decrease the risk of death in otherwise healthy amateur athletes. The IIRM has greatly benefited by Tim’s experience in marketing, branding, and business and by his passion to see the IIRM succeed in its efforts to educate runners and race medical teams. Tim is Chairman of the Matthew Good Foundation, which is based in East Yorkshire, England.